The Marketing Automation Playbook

There are a lot go handy guides out there that explain marketing automation and the various ways you can use it in your business. But none of them give you specific plays that you can implement immediately — and none of them are designed entirely for accountants and bookkeepers.

The Marketing Automation Insights Inside:

• How to use a newsletter and automated workflows to increase leads

• How to produce gated content like eBooks and Guides and promoting them on social media to establish you and your brand as a reputable thought leader

• How to manage your entire lead and sales pipeline using lifecycle and deal stages, so that you and your team know which leads are likely to convert and how to convert them.

• How to use conversational marketing on your website to engage with leads at exactly the right time

• How to use webinars and videos to onboard, educate and upsell your existing clients

• The basics of progressive profiling, lead scoring and lead nurturing

• and many more...